A market newsletter is a form of marketing for the information age. Email marketing is a vital form of marketing for businesses to reach a wider consumer base, especially businesses which deal exclusively online. Email marketing is a direct form of marketing that utilizes email as a means of communicating to the consumer audience. The marketing is used to communicate commercial or fundraising messages to these consumers. In a broad sense, every consumer that receives the marketing email for particular business is a potential customer. Current customers are also targeted to keep the lines of communication open between the consumer and the business.

Marketing newsletters are not only utilized by businesses. Non profit organizations also use marketing newsletters to reach a larger base of potential people willing to donate to a cause. In conjunction with email and phone marketing, marketing newsletters are a viable way to pull customers into your business.

The purpose of email market is to send emails that try to enhance the relationship of the consumer and the business. The emails seek out new potential customers as well as keeping a continuing relationship with existing customers to promote customer loyalty. Some marketing goes as far as targeting a message to existing customer in order to persuade them to buy something immediately because of a sale or limited quantity. Email marketing also sometimes utilizes advertisements of other companies within the emails to boost revenue for the company. In 2006, email marketing was used at an estimated cost of $400 million dollars.

There are many advantages to email marketing. There is a low cost to this type of marketing, which means that companies can reach a lot of customers with an email mailing list cheaper than any other form of advertisements. It is also less expensive because the return of the investment can also easily be tracked.